ByChristopherJ。

BucholtzJan15,20167:00AMPT

WhatmakesagreatCRMblog?

Generally,thesamethingsthatmakeagreatCRMimplementation:goodplanning,thoughtfulresponsestoachangingmarket,consistentposting(theadoptionpartofblogging),therighttechnology,andpeoplewiththerightpersonality。

Itstheclassicpeople,processesandtechnologytrilogy,really。

DoaGooglesearchforCRMblogsandyoullgetabout22millionhits。

Thatmeansthosethatmadeourannuallistofthebestblogsandbloggersareoneinamillion(ormoreliterally,onein1。

1million)。

Ourcriteriaarefairlysimple:eachblogmusthaveatleasteightpostsinthepreviousyear;itcantbeafromavendor,unlessitswritteninsuchawayastobevirtuallyvendoragnostic;anditmustshowamasterfulgraspofboththehumanandtechnologicalelementsofCRM。

Thatnarrowsthefieldonlyslightly。

Fromthere,thejudgmentisbasedsolelyonthequalityofthecontent。

Inpastyears,wevestartedwithNo。

1andworkedbackward。

Thisyear,wereturningitaroundandstartingwithNo。

20first。

Nextweek,wellrevealthetop10,butletsstartwithNos。

20-11,featuringseveralnewcomers,somenicheCRMsitesandseveralindustrystalwarts。

Lettherankingbegin!

20。

CRMSimplified

Theexceptiontotheruleaboutvendors:Ifyourblogisconscientiouslynotaboutyourcompany,youcanmakethislist。

Thisblogqualifiesunderthatcaveat;thefolksfromWalkMethoroughlygraspedtheideaofsellingtheideasandnottheproduct(theresnomentionoftheparentcompanyinthisblogsincebackinMarch)。

Asaresult,theyveproducedahelpfulandcreativeblogthatwillbeespeciallyusefultothoselookingtoimplementCRMinagreenfieldenvironmentandtothoselookingtomakeaCRMbuyingdecisionforthefirsttime。

EditorMichaelTaylormixesupsomeusefuloriginalcontent,somehelpfulcuration(intheformofThisWeeksMust-ReadsinCRMroundups)andeventheoddproductreview。

CRMSimplifiedhasrealpotentialforhelpingtoeducatereadersandturnthemintomoreconfidentbuyers(whichshouldbethegoalofanyvendor-sponsoredblog)。

Italsohasthepotentialtomoveupthislistifitcansustainits2015momentum。

Totalpostsin2015:55

Recommendedpost:4FrighteningCRMTrainingExperiences

19。

DuctTapeMarketing

JohnJantschisnotonlyaknowledgeablewriterandanarticulateadvocateforsmallbusinessesuseofcustomerrelationshiptools,hesamasteratpullinginexcellentguestbloggers。

In2015,theDuctTapeMarketingbloghostedscoresofcontributorswithuniqueexpertiseinstrategy,technologyandtactics,expandingthevoiceandbringingnewideastoitsreadership。

Johnalsomakessurethathisappearancesinothermediahaveahomehere,andhisweeklyroundupsofcuratedcontentaddtothedepthofinformation。

IfyoureinchargeofCRM,marketingorloyaltyeffortsasasmallbutgrowingcompany,yourelikelytofindideasthatcanliftyououtofyourrutandhelpsparkarenewedcontributiontoyourcompanysgrowth。

Totalpostsin2015:alot(websitelimitationspreventacompletecount)

Recommendedpost:HowtoMakeGuestPostingtheSecrettoTrafficSuccess

18。

InsideCRM/Toolbox。

com

WhenZiff-DavisboughtthezombiefiedremainsofInsideCRM,italsoinheritedagreatspaceforablog(althoughyoucantfinditparticularlyeasilyontheInsideCRMhomepagethesedays)。

DrawingfromZiff-Davismanypublicationsandrelationships,theblogisnowmassiveinvolumeofposts,somewhatinconsistentintoneandlevelofcontent,andwrittenbyaninterestingmixofconsultants,journalistsandotherthoughtleaders。

Sometimes,postsofaverytangentialnatureturnup(TheFutureofEthicalBreachSecurityinteresting,butisitCRM?

)。

Itsnotallcurationorrepurposing。

Someverygoodwriterspopulateitsposts,includingveteranslikeRickCook。

(Anaside:AsthefirsteditorofInsideCRMandthefoundingblogger,Iamsomewhatpleasedtoseehimstillwritingforthesite。

Sniff!

)WellworthaweeklylooktoscantheheadlinesandreadwhatappliestoyourCRMissues。

Totalpostsin2015:355

Recommendedpost:EliminateCustomerFrustrationsWithCRM

17。

BobThompsonCustomerThink

CustomerThinkalwayshasbeenalittleconfoundingtothislist。

Considertheentiresite?

Considerindividualbloggers?

Nomatterwhichwayyousliceit,BobThompsonshouldbeonthelist。

Aveteranthoughtleaderwiththeabilitytoorganizeotherthoughtleaders(notaneasytask),hewroteabakersdozenplustwothought-provokingpostsin2015。

Manydivedownbeneaththesurfacecoverageandimmersethereaderinanalysisofsecond-levelissuesthatcanmakeorbreakCRMandcustomerexperience。

CXreceivedalotofattentionfromBobin2015,andsometoughloveaswell,thankstohisabilitytoframethediscussionofthisandothertrendsinbusinessterms。

CXisniceforthecustomer,butitshouldbedoneforareasonandwithabusinessobjectiveinmind,aconceptBobremindedhisreadersofin2015infullyhalfofhisposts。

Totalpostsin2015:15

Recommendedpost:HasCXMJumpedtheSharkTryingtoBetheTheoryofEverything?

16。

CRMSwitch

Producedbyaconsultingcompany,CRMSwitchfrequentlyemploysasimpleconceit。

Bycomparingtwosimilarthingsthatarefrequentlyconfusedforeachother(singletenantversusmultitenantCRM,cloudaccountingadoptionversusCRMadoption,etc。

),SteveChipmangetstheopportunitynotjusttoexplainthedifferencesbuttoclarifythedefinitions。

Vendorreviews,examinationsofbestpractices,andexaminationsoffrequentlyexperiencedCRMdeploymentandadoptionproblemscommandtherestofthecontent。

Theblogisnotupper-levelstrategyreadingbutratherasetofadvisories:whattowatchfor,whattoexpect,whentoexpectit,andthethingstodosothattherealitymatchesyourexpectations。

Totalpostsin2015:20

Recommendedpost:CRMCampaignsvs。

MarketingAutomationCampaigns

15。

NickBaggottsCRMandDigitalMarketingBlog

NickBaggottsblog,whicheffectivelyintertwinesCRMandmarketingissues(astheyshould,sincetheyretwosidesofthesamecoin),isago-tosourceofon-pointstatistics(hehighlightsinterestingfindingswithabitofcommentary),infographics,anddata-supportedargumentsinfavorofsalesandmarketingbestpractices。

Hispostsareshort,punchyandtothepoint;theonlytimetheyarelongiswhenhepublishesinterviewtranscriptsvarioussourceshavedonewithhim。

Nickisworkingtowardthegoalofgettingbusinessestotakeamoreholisticviewoftheirsalesandmarketingoperationsandthetechnologiestheyemploywhileencouragingbusinessestopayattentiontothehumansideoftheequationthroughsocialmedia。

Ifalignmentisonyourdocketfor2016,checkoutNicksblogforstatsandstrategiestobackupyourinitiatives。

Totalpostsin2015:22

Recommendedpost:EngagementandtheCustomerExperience:SomeObservations

14。

EffectiveCRM

MikeBoysenjustedgedovertheminimumnumberofpoststhisyearwhichisgood,becausehesonthelist,butbad,becauseIwouldhaveenjoyedreadingmorefromhim。

HeframesCRMproblemsinfamiliar,funnyandoriginalwaysnotasin8CRMIdeasYouCanLearnfromGameofThrones,butwithtrulyclevermetaphors(liketherecommendedpost)andprovocativeheadlines,thenlivesuptothosecomponentsofhisposts。

Heoftenprovidesalistofadditionalreadingitemsattheendofhisposts,makinghimoneofthefeweffectivecreators/curators。

HesalsoacutelyawareoftheimpactofcultureonCRMandisclearinhiscaveatstoreaders:CRMisnotmerelyaboutchangingyoursoftware,butaboutchangingyourattitudesandprocesses。

Totalpostsin2015:8

Recommendedpost:CRMRescue:aTVShowThatWouldFail?

13。

CustomerExperienceMatrix

DavidRaabwasthefirstwritertoassumealeadershippositionindiscussingmarketingautomation。

Sincehegrabbedthatspotalmostadecadeago,CustomerExperienceMatrixhasexpandeditsrangeoftopicsasthetechnologyhasgrowninacceptanceandbeenintegratedintootheraspectsofthesalesandmarketingsoftwareecosystem。

Partofthatisbynecessity:Heshadtoincorporateanalytics,predictivetechnologiesandotheremergingtrendsintohiscoverage,orelsehedbecomeobsolete。

However,heincorporatesthesetrendsintohisanalysiswithgreatagilitythatalsopermitsconsiderationsofthehumanaspectsofmarketingtoremaininplace。

Nomatterhowautomatedthemarketingprocessis,itisstillallaboutreachingthecustomer,andwhenthecustomerchangesthewaysbusinessesusetechnologymustchangetoo。

Analysisofacquisitionsandbusinessmovesandvendoroverviewsroundoutwhatisconsistentlyamust-readblogforanyonehopingtohaveanunderstandingofmarketingtechnology。

Totalpostsin2015:50

Recommendedpost:FutureMarketing:WillMachinesTakeOverHalfoftheConsumerEconomy?

12。

B2BRoundtable

ThisblogturnedoffwhathadbeenaprolifictapinAprilafterpostingenoughmaterialtoqualifyforthisyearsrankings。

IfitstheendofthelinefortheblogpennedprimarilybyBrianJ。

CarrollbutassistedbyotherablewritersincludingErinHogg,JessicaLorenzandJoshWilsonthenitwentoutonahighnote。

Populatedwithpractical,statistic-ladenpostsabouteffectiveleadgeneration,leadnurturing,business-to-businessrelationshipbuildingandthestrategiesthatdrivethem,thisblogisfortheCSO,nottheCIO。

ItdwellssquarelyonthehumansideofCRMandexploresthebehaviorsmarketersandsalespeoplecantaketohelpwooB2Bcustomers。

Thosebehaviorsresultindatathatcanbecollected,analyzedandactedupon,butB2BRoundtabledoesntputthedatacartbeforethecustomerhorse。

Totalpostsin2015:15

Recommendedpost:ContentMarketingTipsforLeadNurturing

11。

MichaelFauscette

Only10postslandedonMikeFauscettesblogthisyear,butthatwasOK。

Hewriteslong,meatypoststhattakeawhiletodigestandaregenerousininsights。

Heapinghelpingsofsoftwareanalysisandstrategicanalysismakeeachpostsomethingofanevent,andtheyrespreadacrosstopicsthatareimmediatelyapplicabletoCRM(customerexperience,predictiveanalytics)andothersthatwillshapeCRMandotherbusinesssoftware(netneutrality,assistivetechnology)。

Regardlessofthetopic,theblogisworthaclosereadingandcloseconsideration;ifwhatFauscetteistalkingabouttodayisntaffectingyourbusiness,youcanbetthatitwillaffectitnottoofarinthefuture。

Totalpostsin2015:10

Recommendedpost:CloudSoftwareandBusinessModernizationPart2:CustomerExperience

StaytunedforTheTop20CRMBlogsof2015:Part2

CRMBuyercolumnistChrisBucholtzisdirector,contentmarketing,forCallidusCloudandaspeaker,writerandconsultantontopicssurroundingbuyer-sellerrelationships。

Hehasbeenatechnologyjournalistfor17years,focusingonCRMsince2006。

Whenhesnotwearinghisbusinessandtechnologygeekhat,heswearinghisairplanegeekhat;heswrittenthreebooksonWorldWarIIaviation。

ThisentrypassedthroughtheFull-TextRSSserviceifthisisyourcontentandyourereadingitonsomeoneelsessite,pleasereadtheFAQatfivefilters。

org/content-only/faq。

php#publishers。

CRMBuyer


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